Let Your Perfume Do The Walking, A New Scent Smells Like The Phonebook

Now you can let your perfume do the walking there's a new scent that smells like the phonebook. The Yellow Pages that is.

Back in the day, did you ever grab a new phone book . . . open the Yellow Pages . . . and then rub it across your body to "freshen up?"  No?

There's a British company called Yell, that's an online directory similar to the phone book . . . and they're in the process of developing a PERFUME that smells like the Yellow Pages.  (???)

Yellow Pages are a "timeless and familiar scent,"  according to them and it's been created to "transport the mind and the senses back to the past" . . . when we used to experience the JOY of carrying around five-pound phone books.

More specifically, they say the fragrance has notes of bergamot and lemon . . . followed by the rich, woody scents of cedar and musk, with sweet vanilla.

This seems like a joke, but they actually ARE making this available.  The perfume will be called "Eau de Yellow Pages," and they're planning on doing a "limited run" later this year.  For now, it's unclear when and where you'd be able to get it.

When answering the survey question: "What odd scent do you enjoy smelling but would not want to wear?"  The answers were far ranging and surprising. Here are some of the answers they gave;

City buses, jet fuel, old books, mulch, new tires, sawdust, asphalt, play doh, diesel, vinyl shower curtains, puppy breath,WD-40, rubbing alcohol, burnt toast, wet dirt, sharpies, burnt matches, crayons, horse barn, horse manure, hardware stores, low tide, fresh tar, mimeograph paper, nail polish, rubber and last but now least...Skunk!

You won't find these and other odd smells will be featured at your favorite perfume counter anytime soon.  However, some of them would be very unique candle scents. Maybe there's a market for these for people that prefer candles that don't smell like, pumpkin spice or spruce. They  would rather let the smell of city bus, or old books waft through the house.

In honor of Valentine's Day and Bob's very '80s gifts to his wife, I went on a deep dive on iconic 80s perfumes that should make a comeback.

OK, Bob's gift was an Estee Lauder gift pack. And to be really honest, it was makeup and skincare, not White Linen eau de parfum.

Because all I could think of was spraying "Beautiful" all over my Champion sweatshirt before I went to go drink in the woods with whichever boy I had a crush that week.

One, smelling like Love's Baby Soft is a core memory I think we should all revisit.

Also, perfume was almost reaching its celebrity endorsement phase. Liz Taylor and Passion and Debbie Gibson and Electric Youth paved the way for J-Lo and Justin Beiber  and Sarah Jessica Parker.

I mean, all I can say is if you had a best friend who wore Poison on the regs, you were DEFINITELY having a good time on the weekends.

My first perfume was the 1st runner up of teen fragrances - Heaven Sent. And WHY they didn't call it Heaven SCENT is beyond me.

MISSED OPPORTUNITY MADISON AVE.

And if you were wearing Opium, you were a confident, one-percenter who scared me a little.

Sure, half this crap probably caused cancer in test-monkeys, but boy did we love them.

Love's Baby Soft was the first perfume you usually got as a gift. A stocking stuffer or a present from grandma. It smelled like powder and, apparently, perverts. Because WHAT IN THE NAME OF CHRIS HANSEN is GOING ON in this commercial?

While all my friends were wearing Love's Baby Soft, the elixer of, apparently, Level 3 sex offenders, I was stuck with Heaven Sent. It was the lesser-know entry-level perfume. I think my mother wore it, so of course, she bought it for me. Here's the very 1968 jingle. I couldn't wait to get older, get a tube top and get me some better perfume.

This fragrance hit CVS and the frenzy over getting it (at least as an 8th grader) may not have rivaled the craziness of, oh, Taylor Swift tickets, but it was a HOT item. No commercial, but enjoy Debbie's rendition of "Electric Youth" for your listening pleasure!

I'll make a statement: this stuff was the probably the most lifted perfume in all of drugstore history. You know those plastic cases at Walgreen's keeping all the baby formula, razors and Sudafed away from the masses? Blame teenagers and their unrelenting need for Exclamation!

Liz Claiborne smelled like your cool, well-dressed, slightly preppy friend who looked like she was on her way to be deposed by her ex-husband. But damn, the bottle was cool as hell. And this commercial hit ALL the right notes!

Hey honey, this smells like a stalker! Obsession was one of those perfumes you were sort of afraid of. It smelled like sin, possible pregnancy and definitely the whiff of restraining order.

People who wore this were from Wellesley. That is all.

At $3 bucks each, what could go wrong? I'll tell you what could go wrong. Everything. Desperate Imposters is a better name. Also, pretty pervy commercial. The 80s were so weird.

No teenager had this perfume. Not one. But we all wanted to visit the landmark store in Beverly Hills a la Julia Roberts in "Pretty Woman."

I wore it. Of course I did. And if your name was Lauren, you got it every Christmas, every birthday, every holiday until you turned 30. If was almost enough to change your name to Ralph Lifshitz.

Anais Anais by Cacharel was huge among the Laura Ashley set. If you liked lace and buttoned-up collars, prairie skirts and soft, filtered lighting, the costuming in "Out of Africa and the movie "Pretty Baby" (ew), then this was for you. Also, this commercial wins for "Most Vague".

"Kind of young kind of now, kind of free kind of now, CHARLIE!" More like kind of fruity and apricot-y, kind of smells like pot-pourri-y, CHARLIE! Thanks to CHARLIE, I can't stand the smell of dried fruit. Thanks a lot CHARLIE!

I've said it once and I'll say it again: any teenager who wore this was a one-percenter with a BMW and a Bloomingdales card who probably scared me a little. Also, is it a good idea to name a scent after a highly addictive substance responsible for the deaths of millions? I'm no marketer but that seems like it might need a rethink.

Ok, this perfume overpromised and underperformed. Sure, teens didn't wear it because we had NO intention of getting all of that done in a day. But our moms may have worn it - and we saw they were burned out. And speaking of burned, this commercial is burned in my memory.