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Content Consumption: We’re Spending 1/4 Of Our Lives Doing It

Ever feel like all you do is scroll, stream, and watch? You’re not alone. A new poll says the average American now spends six hours a day consuming content, according to a new study by Talker Research. That’s nearly a quarter of our lives, or if we’re talking waking hours, more than a third. And that’s everything from streaming movies and TikToks to reading books or listening to the radio. We definitely approve the radio consumption. But, let's face it, it’s almost like having a part-time job in content consumption. Here are some surprising stats: Age Matters: Gen Z leads the way, clocking in at six hours and 36 minutes a day. Meanwhile, even people in their 80s are putting in four hours and 48 minutes. Content isn’t just for the young; everyone’s getting in on it. The Cost of Content: On average, people spend $67 a month on streaming and media services. Netflix, Prime, and Hulu are at the top, with cable now sitting in fourth place. Bedtime Browsing: Content consumption doesn’t stop when we go to bed. Among Gen Z, a whopping 79% say they “often” or “always” scroll through their phones in bed. Only 2% say they never do. The habit decreases slightly with age, but Gen X isn’t far behind. Guilt Trips: About three times a month, the average American feels guilty for “wasting” time on content. That “one more episode” feeling? It’s real. New vs. Old: Rewatching old favorites is almost as popular as exploring new shows and movies, even for Gen Z. Half prefer watching something new, 37% love rewatching their favorite stuff, and 13% say they’re up for either. Whether it’s streaming marathons, doom-scrolling, or binging audiobooks, content has a huge place in our lives. The question is, are we consuming it, or is it consuming us?

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