The White House in Washington, DC, on July 2, 2023. (Photo by Daniel SLIM / AFP) (Photo by DANIEL SLIM/AFP via Getty Images)

With the 2024 election a little over a year away, all eyes are on the direction of the country. While many are focusing in on the current status of Joe Biden approval ratings, I thought it would interesting to see why they make a big deal about poll numbers. We always see, “their polls are up” or “their polls are down.” “You can’t trust their polls” is a big one we always see.

What is Polling?

Candidates use polling to get a current snapshot of the sentiment of potential voters. Using very scientific tools, polling and research companies can focus to find a candidates strengths in a variety of metrics including geographic locations, specific age groups, gender, income, education and more.  Polling companies can also test a candidates weaknesses, and sell that data to their competition. For example, if local young candidate A is showing positive poll numbers, but polls weak on experience, you may see incumbent candidate B show up with commercials selling his “successful term in office.” Polls are critical to glean information used during the election cycle for a candidates commercials. Smart polling companies can even glean catch phrases for a candidate to use in commercials as well.

Why IS Polling SO Important?

One of the most important, but least talked about aspect of polling is this: donors. During the election cycle the phrase we get tired of the most? “I’m so in so, and I approve this message.” In each state, BILLIONS are spent on election advertising. I’m not an expert, but I will guess that 99% of advertising money comes from donors. Want proof? Sign up for a candidates email list. Or, join the DNC (Democratic National Committee) or RNC (Republican National Committee) email club. You will bombarded with hundreds of emails each week, maybe each day, asking for money. The systems are sophisticated and targeted. If YOU are who they want, you will get more emails.

Good Polls Vs Bad Polls

Candidates that poll well, will get a boost in donor money. Conversely, bad polling can help donor money dry up fast. Major candidates get DAILY updates on their progress. So if a candidate finds that a certain message isn’t working, they can change it quickly, so not to lose momentum with potential voters.

The Latest Polling

According to Morning Consult:

Using survey data from Morning Consult , a public opinion research company, 24/7 Wall St. determined Biden’s popularity in each state. States were ranked by the share of surveyed voters who approve of Biden. 

In this poll, public opinion of Biden varies across the country. In some states he is viewed more positive than others. This list is ranked by Biden’s best scoring states, number being his best.

One thing is clear. The number one issue that American’s are concerned with is the economy.

So now that we’re all expert pollsters, let’s take a look at the  Joe Biden approval ratings, by state.

  • 50-West Virginia

    John Denver

    American country singer-songwriter John Denver, Bracciano, Italy, 1986. (Photo by Luciano Viti/Getty Images)

    Biden approval rating: 25% approve, 73% disapprove

    Not that surprising, typically a red leaning state. (That’s John Denver, who sings about West Virginia, in “Take Me Home Country Roads. ” He was not from there.)

  • 49-North Dakota

    North Dakota

    Stock Photo/Getty

    Biden approval rating: 25% approve, 71% disapprove

    Again, typically leans red.

  • 48-Wyoming

    Wyoming

    Stock Image/Getty

    Biden approval rating: 27% approve, 71% disapprove

    Wyoming is typically a Red leaning state

  • 47-Arkansas

    Stock Image/Getty

    Biden approval rating: 29% approve, 67% disapprove

    Typically a red leaning state, even though Bill Clinton was governor.

  • 46-Oklahoma

    Stock Image/Getty

    Biden approval rating: 30% approve, 67% disapprove

    Red leaning state, registered voters who participated in Nov. 2022 midterm election: 69.0% (7th lowest of 50 states)

  • 45-Nebraska

    Stock Image/Getty

    Biden approval rating: 31% approve, 67% disapprove

    Red leaning state.

  • 44-Alabama

    Alabama

    Stock Image/Getty

    Biden approval rating: 31% approve, 66% disapprove

    Red leaning state

  • 43-Kentucky

    Kentucky

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    Biden approval rating: 31% approve, 66% disapprove

    Red leaning state, home of the Kentucky Derby

  • 42-Utah

    Stock Image/Getty

    Biden approval rating: 32% approve, 65% disapprove

    Red leaning state

    Former Massachusetts governor Mitt Romney is the Republican Senator in this state.

  • 41- South Dakota

    South Dakota

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    Biden approval rating: 33% approve, 65% disapprove

    Red leaning state

  • 40-Idaho

    Stock Image/Getty

    Biden approval rating: 33% approve, 65% disapprove

    Red leaning state. Pictured, beautiful downtown Boise, Idaho.

  • 39-Iowa

    Iowa

    Stock Image/Getty

    Biden approval rating: 33% approve, 64% disapprove

    Red leaning state.

    Registered voters who participated in Nov. 2022 midterm election: 70.2% (10th lowest of 50 states)

  • 38-Indiana

    Indy

    Stock Image/Getty

    Biden approval rating: 34% approve, 63% disapprove

    Red leaning state. VP Mike Pence was the former governor of this state.

  • 37-Tennessee

    Stock Image/Getty

    Biden approval rating: 34% approve, 63% disapprove

    This is red leaning state.

     Registered voters who participated in Nov. 2022 midterm election: 66.1% (4th lowest of 50 states)

    See this beautiful picture of downtown Memphis!

  • 36-Missouri

    Pat Mahomes

    (Photo by Kyle Rivas/Getty Images)

    Biden approval rating: 34% approve, 62% disapprove

    Red leaning state. Pictured is star Kansas City Chiefs QB Pat Mahomes!

  • 35-Kansas

    Stock Image/Getty

    Biden approval rating: 35% approve, 62% disapprove

    Red leaning state

    Registered voters who participated in Nov. 2022 midterm election: 78.1% (19th highest of 50 states)

  • 34-Mississippi

    Stock Image/Getty

    Biden approval rating: 35% approve, 61% disapprove

    Red leaning state

  • 33-South Carolina

    Stock Image/Getty

    Biden approval rating: 37% approve, 60% disapprove

    Red leaning state, big retirement state.

  • 32-Ohio

    Ohio

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    Biden approval rating: 37% approve, 60% disapprove

    Red leaning state, also known as a SWING state.

    Unemployment, 2022: 4.0% (higher than nat’l avg.)

  • 31-Louisiana

    Louisiana

    Stock Image/Getty

    Biden approval rating: 37% approve, 59% disapprove

    Red leaning state

    Registered voters who participated in Nov. 2022 midterm election: 71.1% (16th lowest of 50 states)

  • 30-Montana

    Montana

    Stock Image/Getty

    Biden approval rating: 38% approve, 59% disapprove

    Red leaning state

  • 29-Texas

    Stock Image/Getty

    Biden approval rating: 38% approve, 58% disapprove

    Usually red leaning, and red meat leaning..

  • 28-North Carolina

    Stock Image/Getty

    Biden approval rating: 39% approve, 58% disapprove

    Picture of Lake Norman, North Carolina

    Important Swing state

    Registered voters who participated in Nov. 2022 midterm election: 75.0% (24th lowest of 50 states)

  • 27-Florida

    Stock Image/Getty

    Biden approval rating: 39% approve, 57% disapprove

    Important Swing state, leans red

    Registered voters who participated in Nov. 2022 midterm election: 77.5% (20th highest of 50 states)

  • 26-Maine

    Stock Image/Getty

    Biden approval rating: 40% approve, 57% disapprove
    2020 presidential election winner: Biden (53.1% Biden, 44.0% Trump)

     

  • 25-Arizona

    Arizona

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    Biden approval rating: 40% approve, 57% disapprove
    2020 presidential election winner: Biden (49.4% Biden, 49.1% Trump)

    Swing state

    Pictured, beautiful Sedona, Arizona

  • 24-Michigan

    Michigan

    Stock Image/Getty

    Biden approval rating: 41% approve, 56% disapprove
    2020 presidential election winner: Biden (50.6% Biden, 47.8% Trump)

  • 23-Pennsylvania

    Stock Image/Getty

    Biden approval rating: 41% approve, 56% disapprove
    2020 presidential election winner: Biden (50.0% Biden, 48.8% Trump)

  • 22-Nevada

    Stock Image/Getty

    Biden approval rating: 41% approve, 55% disapprove
    2020 presidential election winner: Biden (50.1% Biden, 47.7% Trump)

  • 21-New Hampshire

    (Photo by: MyLoupe/Universal Images Group via Getty Images)

    Biden approval rating: 42% approve, 57% disapprove
    2020 presidential election winner: Biden (52.7% Biden, 45.4% Trump)

  • 20-Wisconsin

    Stock Image/Getty

    Biden approval rating: 42% approve, 55% disapprove
    2020 presidential election winner: Biden (49.4% Biden, 48.8% Trump)

    Important swing state

    Pictured, Lake Geneva

  • 19-Colorado

    Stock Image/Getty

    Biden approval rating: 43% approve, 54% disapprove
    2020 presidential election winner: Biden (55.4% Biden, 41.9% Trump)

    Pictured, Aspen

  • 18-Minnesota

    Minnesota

    Stock Image/Getty

    Biden approval rating: 43% approve, 54% disapprove
    2020 presidential election winner: Biden (52.4% Biden, 45.3% Trump)

  • 17-Georgia

    Stock Image/Getty

    Biden approval rating: 43% approve, 54% disapprove
    2020 presidential election winner: Biden (49.5% Biden, 49.3% Trump)

  • 16-Alaska

    Stock Image/Getty

    Biden approval rating: 43% approve, 52% disapprove
    2020 presidential election winner: Trump (42.8% Biden, 52.8% Trump)

    Red leaning state.

    Of the 25 states where Biden’s approval ratings are highest, Alaska is the only one that went to former President Donald Trump in the 2020 election.

  • 15-Virginia

    Stock Image/Getty

    Biden approval rating: 44% approve, 53% disapprove
    2020 presidential election winner: Biden (54.1% Biden, 44.0% Trump)

    Pictured, Mount Vernon-George Washington House

  • 14-New Mexico

    (Photo by Nextrecord Archives / Getty Images).

    Biden approval rating: 44% approve, 52% disapprove
    2020 presidential election winner: Biden (54.3% Biden, 43.5% Trump)

  • 13-New Jersey

    New Jersey

    (Photo by Hannah Beier/Getty Images)

    Biden approval rating: 45% approve, 51% disapprove
    2020 presidential election winner: Biden (57.3% Biden, 41.4% Trump)

     

  • 12-Oregon

    Oregon

    Stock Image/Getty

    Biden approval rating: 46% approve, 51% disapprove
    2020 presidential election winner: Biden (56.5% Biden, 40.4% Trump)

     

  • 11-Delaware

    Delaware

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    Biden approval rating: 46% approve, 50% disapprove
    2020 presidential election winner: Biden (58.7% Biden, 39.8% Trump)

  • 10-Rhode Island

    Stock Image/Getty

    Biden approval rating: 48% approve, 48% disapprove

    2020 presidential election winner: Biden (59.4% Biden, 38.6% Trump)

  • 9-Connecticut

    Hartford

    Stock Image/Getty

    Biden approval rating: 49% approve, 48% disapprove
    2020 presidential election winner: Biden (59.3% Biden, 39.2% Trump)

    Pictured, Hartford

  • 8-Washington

    Stock Image/Getty

    Biden approval rating: 49% approve, 48% disapprove
    2020 presidential election winner: Biden (58.0% Biden, 38.8% Trump)

  • 7-Illinois

    Stock Image/Getty

    Biden approval rating: 49% approve, 48% disapprove

    2020 presidential election winner: Biden (57.5% Biden, 40.6% Trump)

  • 6-New York

    New York

    (Photo by Fatih Aktas/Anadolu Agency via Getty Images)

    Biden approval rating: 50% approve, 47% disapprove

    2020 presidential election winner: Biden (60.9% Biden, 37.7% Trump)

  • 5-Massachusetts

    Stock Image/Getty

    Biden approval rating: 50% approve, 46% disapprove
    2020 presidential election winner: Biden (65.6% Biden, 32.1% Trump)

    One of Biden’s biggest states is Massachusetts.

  • 4-Vermont

    Stock Image/Getty

    Biden approval rating: 51% approve, 44% disapprove
    2020 presidential election winner: Biden (66.1% Biden, 30.7% Trump)

  • 3-Maryland

    Stock Image/Getty

    Biden approval rating: 52% approve, 44% disapprove
    2020 presidential election winner: Biden (65.4% Biden, 32.2% Trump)

  • 2-Hawaii

    Stock Image/Getty

    Biden approval rating: 53% approve, 44% disapprove
    2020 presidential election winner: Biden (63.7% Biden, 34.3% Trump)

  • 1-California

    Stock Image/Getty

    Biden approval rating: 54% approve, 42% disapprove
    2020 presidential election winner: Biden (63.5% Biden, 34.3% Trump)

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