PETALUMA, CA - OCTOBER 28: Pumpkins are seen at Petaluma Pumpkin Patch on October 28, 2011 in Petaluma, California. According to a study by the National Retail Federation, Americans will spend nearly $6.9 billion on Halloween costumes, decorations and candy this year. (Photo by Justin Sullivan/Getty Images)

as seen in the grocery store August 30!!!!