New England Local

Massachusetts: What Is Our Most Popular ’90s Trend Today?

Let's face it: the influence and lasting impact of the 1990s is undeniable. It was a decade of wild creativity, from style to music to outrageous snacks to loud music. On that note, Shane Co. recently published a report that details the most popular '90s trend in each state, and in Massachusetts, a salty snack tops the list. "According to search history, Waffle Crisp cereal, fanny packs, Tamagotchis, Nintendo 64s, and mood rings are all still heavy in our minds," Shane Co states. To determine which trends we are seeing come back in 2023, Shane Co. analyzed Google trends for 45 items that dominated the '90s. As a result, they could identify the top '90s trends across the country today. Shane Co. further broke this information to focus on the '90s influence within every state. "In recent years, the ’90s have resurfaced as a major trend, captivating both fashion enthusiasts and music lovers alike," they explain. Before we look at '90s trends that are currently rocking Massachusetts today, let's take a stroll down memory lane as a reminder of what some of these '90s cultural movements were. Too Legit To Quit First of all, the original music that emerged from the decade was both innovative and transcendent. From Seattle rock and roll to Boyz II Men to everything in between. Hip-hop was a massive cultural force: MC Hammer made noise with his recordings and "Hammer Pants." Boy bands also became a more significant focus in the '90s. Whitney Houston, TLC and Mariah Carey were constantly on the charts. Nirvana took the world by storm, with neighbors Pearl Jam, Soundgarden and Alice In Chains all exploding onto the scene with them. TV sitcoms like Friends, Seinfeld, and Saved By The Bell, had people glued to their home television sets. Style-wise, hypercolors, fanny packs, Zubaz NFL pants, Starter jackets, and fluorescent colors were worn everywhere. "Gaming" was more about blowing on a cartridge to get the dust out so it would play in the console than the actual competition. In sports, major American franchises like the New York Yankees, Dallas Cowboys, and Chicago Bulls were hanging championship banners constantly. The Yankees won three titles in the '90s, as did the Cowboys. The Bulls, on the other hand, had two three-peats. Massachusetts Is In The Top 15 States Most Obsessed With The '90s '90s trends in Massachusetts are alive and well. Shane Co. shows our most popular items today are potato stick snacks, Gameboy color, and stick-on tattoos. To this day, there's not a Pearl Jam show in the Bay State that does not sell out quickly. In addition, we have seen fanny packs come roaring back in 2023, and the first episode of That '90s Show debuted in January of this year. [select-listicle listicle_id="516332" syndication_name="albums-that-turn-30-in-2023" description="yes"]

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