TV Host Jon Taffer To Promote Browned Butter Bourbon in Cape Cod, South Shore

Renowned TV host and bourbon founder Jon Taffer will visit Cape Cod and the South Shore of Massachusetts on Wednesday, April 15, and Thursday, April 16, to promote his three-year-old Taffer's Browned Butter Bourbon.

Taffer's itinerary includes a bottle-signing and meet-and-greet at Kappy's Fine Wines & Spirits in Hyannis on Thursday at 5:30 p.m. He will make earlier stops at Liquor Hub in Sharon on Wednesday at 3 p.m. and Luke's Liquors in Rockland on Wednesday at 6 p.m.

Taffer's promotional tour invites fans and liquor-store communities to meet Taffer and sample the bourbon, which has been incorporated into cocktails at top Cape Cod restaurants.

As the host and executive producer of the Paramount Network's Bar Rescue, Taffer is known for his brash style when dealing with bar owners who want to turn around their failing businesses. Taffer launched his Browned Butter Bourbon, a premium-flavored bourbon whiskey, in April 2023, which has been praised by bourbon experts for its in-depth, nutty flavors with hints of vanilla and toffee.

According to a West Yarmouth Today report, Taffer previously visited Cape Cod in June 2024. That year, he stopped at Luke's Cape Cod Fine Wine and Spirits, Portside Tavern, and The Rooftop at Pelham House Resort. The resort's dining establishment served a signature cocktail featuring his Browned Butter Bourbon.