ASC Uses Taste America Boston to Kick Off Sea Green Label Campaign

The Aquaculture Stewardship Council (ASC) launched a major multi-year North American marketing campaign during Taste America Boston on Feb. 6, 2025. The ASC's campaign promotes awareness and understanding of the value behind ASC's sea green label. Taste America Boston is one of several venues the ASC leverages for promotions through retail partnerships, restaurant collaborations, and food samplings at festivals.

During the event, ASC partnered with New England chefs Alex Pineda, Noe Ortega, and North Coast Seafoods of Boston to offer certified, ASC-labeled salmon to more than 500 culinary industry influencers and media. Pineda and Ortega represented the Beverly restaurant Que Mas, serving Salmon Quenelles with Sweet Corn Arepa and Salsa Macha to attendees.

“Taste America Boston and the James Beard Foundation provide a perfect platform to connect with culinary enthusiasts and chefs who are interested in making impactful change through their dining choices,” said Athena Davis, marketing manager for ASC North America, in a news release. “Their approach to lifting up independent restaurants at the heart of our communities is deeply aligned with ASC's mission of social responsibility. Meanwhile, ASC partners like North Coast Seafoods and Chefs Alex and Noe help us deliver on great taste, while having deeper conversations around the important role farmed seafood plays in environmental sustainability and future food security.”

ASC will be back in Boston from March 16 to 18 for the Seafood Expo North America (SENA).

ASC's sea green label highlights the importance of responsibly farmed seafood to maintain the health of the food ecosystem. It assures consumers that certified seafood sold in stores comes from certified farms that meet the highest quality standards while working toward increased sustainability. According to the news release, ASC is the only certification program that can verify that farmed seafood is what it claims to be, where it came from, how it was raised, and how it got to consumers. 

Learn more about the ASC's campaign at SeaGreenBeGreen.com and on Instagram.