42% Of Us Are Self Gifting This Holiday Season
Self gifting is the self care we all need right now.
The holidays are here, and the usual gift-giving frenzy is in full swing. But this year, the season of giving has turned into something a little more self-centered—and a lot more fun. T
Turns out, a whopping 42% of Americans plan to buy themselves a gift this holiday season. Yes, you read that right: nearly half of us are saying, “Santa, I got this.”
This trend isn’t new, but it’s definitely picking up speed. Just last year, only 38% of us were sneaking in a little self-love during the gift exchange. This year? It’s all about treating ourselves, no shame attached.
What Are We Spending?
Most of us are keeping things modest. About 46% will spend under $100 on their self-gifts—think fancy coffee makers or cozy blankets. Another 32% plan to drop between $100 and $200, while the truly indulgent 22% are going big, spending over $200. What are we splurging on? CivicScience reports that the top picks are:
- A delicious, indulgent meal.
- Stylish new clothes.
- Self-care goodies, like spa treatments or skincare splurges.
Why Self Gifting Now?
Self-gifting is on the rise, and we have a few theories. The holidays can be stressful, so a little self-indulgence feels like a well-earned reward. Plus, gift cards and cash are more common than ever, making it easier to grab exactly what you want—no awkward exchanges needed.
Some say it’s tied to bigger cultural shifts. Gen Z is leading the charge, normalizing self-care and celebrating small joys. Even election season played a role this year: post-election optimism saw a jump in self-gifting among Independents and Republicans.
Let’s be real: holiday self-gifting is just the tip of the iceberg. Nearly 70% of self-gifters admit to splurging on themselves year-round. Think luxe dinners, shopping sprees, or pampering sessions. It’s less about the price tag and more about the mindset. Treating yourself isn’t selfish—it’s self-care.
So, Are You a Self Gifter?
If you’re eyeing that gadget, sweater, or spa day, go ahead. Join the 42% who are making themselves a priority this holiday season. After all, who knows your taste better than you?
Poll Time: How often do you treat yourself? Share your thoughts—and maybe your splurges. Because if anyone deserves a little extra cheer this year, it’s probably you.
