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Sweaters Top Stuffed Animals Christmas Morning: Parents Ditch Playthings For Pajamas

Brace yourself, kids—it might be another Christmas of socks and sweaters. According to a new survey, when parents were asked what they’re buying this holiday season, toys came in a…

Christmas

Brace yourself, kids—it might be another Christmas of socks and sweaters. According to a new survey, when parents were asked what they’re buying this holiday season, toys came in a distant second to clothing, shoes, and accessories. That’s right—your dreams of unwrapping the latest toy or game might be upstaged by a pack of pajamas.

The Stats Don’t Lie
Here’s how it breaks down: 60% of parents say their focus is on clothing and accessories. Only 42% are prioritizing toys. Electronics and tech? 37%. Books, games, and other entertainment? Just 33%. Even arts and crafts (31%) beat out the plastic joy you’ve been eyeing since Halloween.

Parents are also flocking to big-box stores like Walmart and Target (30%) but are leaving some room for local boutiques and department stores. And one-third of them are still undecided about where they’ll spend the most cash. Pro tip: If your parents are in that last group, start circling ads and dropping not-so-subtle hints now.

A Stroll Down Memory Lane: Christmas Toy History Hits

For those of us who grew up in the last 40 years, Christmas wasn’t about shirt boxes—it was about epic toys. In the '80s, kids went wild for Cabbage Patch Kids, Teddy Ruxpin, and Transformers. The '90s brought Beanie Babies, Power Rangers, and Tamagotchis (raise your hand if yours “died” within a week). The 2000s kicked off with tech toys like Nintendo DS and robotic pets. Today, it’s all about smart gadgets, gaming consoles, and toys you can control with your phone.

How to Win the Christmas Toy War

Kids, listen up: This is your moment. With Cyber Monday here, strike now. Draft that wish list, highlight your top picks, and maybe even make your case for why new sneakers don’t spark joy.

And parents, let’s be real—clothes may be practical, but nothing beats the look on a kid’s face when they unwrap the perfect toy. So maybe, just maybe, throw in a little fun under the tree this year.

Lauren Beckham Falcone is the co-host of Bob & LBF in the Morning. Formerly an award-winning reporter and columnist for the Boston Herald, she credits her current success as a pop culture commentator to watching too much TV as a kid and scouring the internet too much as an adult. LBF is a regular contributor to NECN and is an honorary board member at the Massachusetts Down Syndrome Congress. Lauren lives in Canton with her husband Dave and her daughter Lucy. Lauren writes about trending topics, New England destinations, and seasonal DIY.