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Brat-itude Takes Over: The Surprising Word That Defined 2024

Got Brat-itude? Who would’ve thought? We stepped into 2024 without the slightest clue that a single word would take over our lives. But here we are, and the Word of…

Brat is word of the year

girl with spectacles looks over English Dictionary book and bookcase on background

Got Brat-itude?

Who would’ve thought?

We stepped into 2024 without the slightest clue that a single word would take over our lives.

But here we are, and the Word of the Year is… drumroll... BRAT.

Yes, you heard right. The Collins Dictionary has crowned "brat" as the 2024 champ of vocabulary. And it’s not about kids acting up; it's got a whole new vibe.

So, what exactly is “brat”?

Collins Dictionary calls it “characterized by a confident, independent, and hedonistic attitude.” In other words, it's that unapologetic, messy, fun-loving energy that's taking over.

This new meaning was kick-started by Charli XCX, whose album Brat dropped in June. One album, and bam – suddenly, it's the “brat summer.” Memes, TikToks, and tweets went wild, celebrating this bold, let-loose lifestyle.

According to Charli, the “brat” isn’t just any party animal.

She’s the girl who dances with abandon, maybe says a few cringy things, gets a little emotional – but hey, she’s feeling it. She’s the friend who's brutally honest, always up for fun, and maybe, just maybe, cries at 3 a.m. before partying some more. The world embraced it, and a new “bratitude” was born.

But "brat" wasn’t alone in the race. Here are the runners-up that almost took the crown:

  1. Brainrot: That foggy mind after endless scrolling. We’ve all been there.
  2. Era: Defining moments, whether it’s your “travel era” or “vegan era.”
  3. Looksmaxxing: The art of becoming your hottest self.
  4. Rawdogging: Jumping in without any prep or plan.
  5. Anti-tourism: Tired of crowds? You’re part of this trend.
  6. Delulu: Embracing unrealistic ideas – we’re all a little delulu sometimes.
  7. Romantasy: Think romance with a sprinkle of magic.
  8. Supermajority: Major voting power in politics.
  9. Yapping: Talking. A lot. About, well… nothing.

Brat culture has officially won the day – and maybe the year. So, ready to embrace your inner brat?

Lauren Beckham Falcone is the co-host of Bob & LBF in the Morning. Formerly an award-winning reporter and columnist for the Boston Herald, she credits her current success as a pop culture commentator to watching too much TV as a kid and scouring the internet too much as an adult. LBF is a regular contributor to NECN and is an honorary board member at the Massachusetts Down Syndrome Congress. Lauren lives in Canton with her husband Dave and her daughter Lucy. Lauren writes about trending topics, New England destinations, and seasonal DIY.