Lay’s ‘Do Us A Flavor’ Contest is Back And Bigger Than Ever

Lay's 'Do Us A Flavor' Contest is BACK – And It’s Bigger Than Ever.

Get ready, chip lovers!

Lay's is bringing back its iconic "Do Us a Flavor" contest, and it’s time to put your wildest snack ideas to the test! After a seven-year break, the competition is returning, and fans are being asked to dream up new chip flavors. And the prize?

A whopping $1 million. Yes, you read that right—$1 million for the tastiest, most creative chip flavor idea!

Previous winners have brought us epic flavors like Cheesy Garlic Bread, Kettle-Cooked Wasabi Ginger, Southern Biscuits and Gravy, and Crispy Taco.

Now it’s your turn to leave your mark on the snack aisle.

The rules are simple.

First, put that bag of Lay's down.

Think of a flavor you’d love to see, submit it, and cross your fingers. Your unique flavor could hit grocery store shelves in 2025—and you’ll be raking in the cash if it does.

Imagine your favorite dish transformed into a crunchy, crispy chip. Whether it’s a gourmet dish, a hometown favorite, or a wacky combo no one’s thought of yet, anything goes! Lay’s is calling on flavor connoisseurs, foodies, and chip enthusiasts alike to make magic happen.

So, what are you waiting for? It's time to get creative. Grab your taste buds, brainstorm some bold flavors, and go for the gold (and the chips!).

Here's mine: Spicy Maple Bacon Pancake.

Sweet, smoky, and a little heat. Think maple syrup drizzled on bacon with a kick of cayenne. Breakfast vibes in every crunchy bite.

Who knows? You might just create the next snack sensation and become a millionaire in the process. Start dreaming up that flavor for a lifetime of chips, dip and dough.