Meet Purple, M&M’s newest spokescandy.
Finally, she’s arrived!
For the first time in a decade, M&M’S, expanding its iconic candy crew with Purple, the newest spokescandy.
Purple the Peanut M&M represents acceptance and inclusivity is known for her earnest self-expression, according to a press release from Mars.
Being a spokescandy is a big deal. With a lot of responsibility.
“Keen self-awareness, authenticity and confidence are the driving forces behind Purple’s charm and quirky nature.”
Purple is the latest lady to join the candy dish.
Back in January, the M&Ms got a bit of a makeover with updated looks and more nuanced personalities
“The brand stopped using the prefixes “Mr.” and “Ms.” to place more focus on the mascots’ unique traits, instead of their gender,” AdWeek reported.
“Green traded in knee-high boots for casual sneakers. Brown transitioned from high stilettos to low block heels.”
And now, uniqueness is on the menu.
“Our new character reminds us to celebrate what makes us unique,” said Jane Hwang, Global Vice President at Mars Wrigley. “Our newest M&M’S spokescandy is the next chapter, as the brand continues to delight fans with fun in a way only M&M’S can.”
Well, that’s a whole lotta work for an M&M! But hey, we love inclusivity as much as we love chocolate, so pass the candy jar, please!
And, like any star in the making, Purple also released her first music single and video.
“I’m Just Gonna Be Me” features the extraordinary talents of saxophonist and Wellesley native Grace Kelly, dance and choreography masters Devin Santiago and Colo Cag, celebrated opera singer Anthony Roth Costanzo, and special appearances by the rest of the M&M’S crew including Red, Yellow, Orange, Brown, Blue and Green.
FYI: Purple M&M candies will appear in limited-edition products from time to time, but will not join the other colors as a permanent part of the brand’s core offerings.
A colorful history
M&M’s first introduced its Red and Yellow candy characters in 1954. Blue, Green and Orange appeared in 1998, bringing the crew to five. Brown, the candy maker’s latest spokescandy since Purple, arrived in 2012.