Airdyne exercise bike

In our social media world…BACKLASH is the new normal….

Sometimes it’s justified….sometimes, maybe not.

Take the new ad for the high-tech Peloton Bike. Take a look, are you offended? Some are and the bike company is defending. One thing is for sure, more people will see the ad NOW.

Peloton Is Defending Its Ad, Which People Have Called "Dystopian" And Like A "Horror Movie"

Sitting atop her $2,245 Peloton exercise bike, a petite brunette woman wears a smile on her lips but an SOS signal in her eyes. "I'm a little nervous...but excited," she says to her phone camera in an ad that people online have said doesn't look unlike a hostage video.