That didn’t last too long. After shutting down last year, Toys R Us is reportedly making preparations to reopen in time for the 2019 holiday season.
Under the banner Tru Kids Inc., former Toys R Us exec Richard Barry is planning to launch a retail website and several brick-and-mortar locations in the U.S. later this year, Bloomberg reports.
The new stores will be smaller than traditional Toys R Us locations, Barry says.
Barry says he’s confident the new venture will work because no other retailer has filled the gap left by the shuttering of Toys R Us in March 2018.
“We have a once-in-a-lifetime opportunity to write the next chapter of Toys R Us by launching a newly imagined omnichannel retail experience for our beloved brands here in the U.S.,” he says.
Does this announcement make you feel the closure was just a business move to liquidate everything and start fresh?