I don’t know who’s idea this was but I think it’s brilliant! And funny! And true!

Burger King's Answer to Slut-Shaming Is Like a Happy Meal, but Sad

In an attempt to re-brand itself as the Riverdale 's Jughead of the fast food world, Burger King is introducing a series of "Real Meals" that exude much darker, more complex vibes than the Happy Meals served by rival chain McDonald's.