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You’ll see it Sunday..

One of the Superbowl commercials that is being hyped is the new Michelob organic beer. It features an outdoor nature backdrop with the lovely Zoe Kravitz (Lenny’s kid with Lisa Bonet) whispering into two expensive recording studio microphones, (because you always find microphones in nature) selling the qualities of this new organic beer in a barely, audible whisper. You’ll also hear the sounds of Kravitz’s nails on the bottle, the glass rolling on a wood table, the pop of the cap, the cascading pour, all the things that will make us reconnect with nature. The makers of the commercial say we will even experience ASMR: 

“a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, as experienced by some people in response to a specific gentle stimulus, often a particular sound.” Let the tingling begin. And oh ya, if you’re at a loud Superbowl party, you’ll probably not hear a thing.

You be the judge, and cheers.

The Pure Experience | Michelob ULTRA Pure Gold Super Bowl 2019

Experience ASMR with Zoë Kravitz, inspired by beer in its organic form. Introducing Michelob ULTRA Pure Gold, a USDA Certified Organic Light Lager with 2.5 carbs and 85 calories. Encouraging our consumers to reconnect with nature, our 2019 commercial is bringing all the feels to Super Bowl LIII.