Netflix is very happy that so many people are watching the new Sandra Bullock thriller Bird Box. However, they would like you to please stop posting all those 'Bird Box Challenge' videos.
People are posting videos of themselves attempting various activities while blindfolded, which obviously can be a safety risk, especially with some videos including tasks like cooking or even chopping firewood.
Netflix tweeted "PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE" lest you "end up in the hospital due to memes".
Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
So far more than 45 million viewers have watched Bird Box.
Never lose sight of survival. Watch #BirdBox on #Netflix on December 21, 2018. When a mysterious force decimates the world's population, only one thing is certain: if you see it, you take your life. Facing the unknown, Malorie finds love, hope and a new beginning only for it to unravel.
Have you seen Bird Box? Does it live up to the hype?