You Won’t Believe What Kitchen Appliance Millennials Don’t Own. – LBF
I’m just going to get right to it.
Can openers.
That’s right.
And canned tuna is SUFFERING.
StarKist’s Vice President of Marketing and Innovation Andy Mecs told the Wall Street Journal he blamed poor sales on the youngins’ lack of kitchenware.
“A lot of millennials don’t even own can openers,” he said.
And this is where it hurts to tuna industry:
“According to the research firm Mintel, only 32 percent of adult consumers under the age of 35 recently bought canned seafood compared to 45 percent of shoppers 55 and older. It’s part of a major downward trend for canned tuna, which has seen its sales wane by 42 percent over the past three decades after a peak in the late 1980s. Meanwhile, the sale of fresh and frozen fish has grown over that same period, highlighting shifting consumer preferences.”
I love a tuna sandwich.
Of course, there are no stats to back up Mecs’ theory, but my friend Melissa doesn’t own an iron, so I believe it.
