Jason Muth
July 20th, 2018
Alabama’s Montgomery Biscuits will host “Millennial Night” this weekend, promising participation ribbons, selfie stations, a napping area, and “lots of avocados”.
Whitecaps on Twitter
Take a break from "Netflix and Chill" and come to the ballpark for Millennial Night on July 26. Just for showing up, the first 1,000 fans will receive a FREE participation trophy. Find out more about Millennial Night: https://t.co/lFCte2fQJG.
But millennials don’t seem to appreciate the joke. The promotion faced heavy backlash on Twitter, with some claiming the promotion would keep millennials away.
sunny han on Twitter
hi, we're the montgomery biscuits! we're a painfully irrelevant minor league baseball team whose audience consists solely of fifth graders on field trips and divorced men trying (!) to bond with their children. here's a shitty marketing joke that's five years too late ~ https://t.co/oHcs0KoDo5
But the team says the backlash just means people are talking about their promotion. And hey – shouldn’t millennials understand the power of viral marketing?
Montgomery Biscuits on Twitter
Offended? Feel free to fight your battles IRL and visit us at Riverwalk Stadium. Any millennials that actually come by during office hours before next Saturday and submits a valid complaint in person to our "Millennial Night Thinktank" may get a free ticket or two! https://t.co/XUNOz29gkO
