Lady Doritos Was an Idea and the LADIES MADE SOME NOISE! - LBF

Oh boy. The CEO of the company that makes Doritos is/was planning on making horking down a bag of orange dust and corn chips a little more ladylike. As in QUIET.

Jessica Valenti on Twitter

The only good thing about the new quiet "Lady Doritos" is now they can't hear us coming

From ADWEEK: "PepsiCo CEO Indra Nooyi said that while women “would love” to lick their fingers and pour Doritos chip crumbs into their mouths, they “don’t like to crunch too loudly in public” and “don’t like to pour the little broken pieces and the flavor into their mouth.

According to Nooyi, lady-friendly chips would be just as flavorful, but "low-crunch" and not as messy on your fingers. Oh, and they'd be sized to fit a purse "because women love to carry a snack in their purse," she said.

Twitter had a FIELD DAY!

Momofthehour on Twitter

I don't need quieter chips, I need a chip bag that my kid can't hear me open from 2 floors away, as I hide in my closet. #LadyDoritos

Anne Thériault on Twitter

Take the lady doritos. Take all the doritos and make them feminine-coded. Take them like we took the names Ashley and Sidney. Make all snack foods emasculating until men have nothing salty and delicious left. Don't look back.

Julia Baird on Twitter

WE DO NOT WANT: #LadyDoritos Lady Laxatives Lady Power Tools Lady Shavers Little Lady Lego Lady Wages WE DO WANT: Lady Prime Minister Lady Leaders Lady Pope

Luisa Haynes on Twitter

Lady Doritos pretty much sums up sexism in one chewy package. I wonder if it costs 23% less than regular Doritos

Doritos got into the mix and denied they were making a quieter chip. OOOOOOKKKAAY.

Doritos on Twitter

We already have Doritos for women - they're called Doritos, and they're loved by millions.

I'm off Doritos on principle. I'm going to go make SOME NOISE with Cap'n Crunch!