LONDON, ENGLAND - MARCH 7: In this handout image supplied by Doritos, No. 1 goalkeeper Joe Hart poses as he is announced as the face of the Doritos Penalty Shootout campaign, which calls on football fans to step up and take a penalty against him. Brave competitors up for the challenge can apply at before April 18th. (Photo by Getty Images for Doritos)

Oh boy. The CEO of the company that makes Doritos is/was planning on making horking down a bag of orange dust and corn chips a little more ladylike. As in QUIET.

From ADWEEK: “PepsiCo CEO Indra Nooyi said that while women “would love” to lick their fingers and pour Doritos chip crumbs into their mouths, they “don’t like to crunch too loudly in public” and “don’t like to pour the little broken pieces and the flavor into their mouth.

According to Nooyi, lady-friendly chips would be just as flavorful, but “low-crunch” and not as messy on your fingers. Oh, and they’d be sized to fit a purse “because women love to carry a snack in their purse,” she said.

Twitter had a FIELD DAY!

Doritos got into the mix and denied they were making a quieter chip. OOOOOOKKKAAY.

I’m off Doritos on principle. I’m going to go make SOME NOISE with Cap’n Crunch!

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