Taste the rainbow, my FOOT.
All Skittles are the same flavor. All of ’em. The reason they taste different is because they are SCENTED.
Yup.
I know. I didn’t believe it either. But then I closed my eyes, blocked my nose and at a Skittle and HAD NO IDEA WHAT FLAVOR IT WAS.
When I unblocked my nose, the Skittle immediately tasted like grape.
Skittles, you smell like lemon and strawberry and you sit on a THRONE OF LIES.
I’m not sure I’ll ever get over this.
According to Don Katz, a Brandeis University neuropsychologist who – cool job alert – specializes in taste, told NPR the truth!
“The Skittles people, being much smarter than most of us, recognized that it is cheaper to make things smell and look different than it is to make them actually taste different.”
Katz continues: “So, Skittles have different fragrances and different colors — but they all taste exactly the same.”
I’m sticking to M & Ms from now on.