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WATCH: Ringo Starr on His First Ludwig Drum Kit

In a game of word association, when someone says "Ringo Starr," who celebrates his 77th birthday today (July 7), the first thing out of most people's mouths would be "Beatles."  The second most popular answer.  Of course, it should be "Ludwig."

Starr is synonymous with the drum brand Ludwig.  In fact, a Ludwig kit he used on a number of early Beatles' records sold at auction for a staggering $2.2 million!  And Starr's love for the brand is evident in his recounting of his first Ludwig kit.

Starr told the story to the Rock and Roll Hall of Fame in the video below, and he talks about how as a young kid from Liverpool, he loved anything American.  Big credit to then manager Brian Epstein for being willing to buy the kit for Starr, too.

And the rest, as they say, is history!

Ringo Starr Tells the story of his First Ludwig Drum Kit

We caught up with 2015 Rock and Roll Hall of Fame Inductee Ringo Starr before the Induction Ceremony in Cleveland, Ohio, on April 18, and he told us the story of his very first Ludwig drum kit - the same one he played for years as a member of The Beatles and is now on exhibit at the Rock and Roll Hall of Fame + Museum.

Erica Banas is a rock/classic rock reporter. The first man she ever loved was Jack Daniels.  (True story.)