LISTEN: Jim Koch From Sam Adams In Studio

How appropriate that today was opening day and we had Jim Koch founder of Samuel Adams Beer in the studio to open a few beers and talk about his new venture, becoming an author! That's right Jim penned his own book about how he went in to the business of craft beer and the lessons he learned along the way. As if we was already not busy enough!

Listen to his studio visit here.

Check out more about his book Quench Your Own Thirst, below!

Watch Jim telling us about his new book.
Since it's opening day at Fenway, The Sausage Guy stopped by with some sausage & pepper sandwiches!